The Firebirds.  Four of them.  Because one sports car can't fill the needs of all sports car drivers.  So every Firebird has an assigned task.  An assigned spot to fill in Pontiac's specialty car theme.

Take the basic Firebird.  Its appeal is to the driver who wants a good sports car.  But simply has economic priorities that preclude going whole hog on one. So the basic Firebird is economical.  In the way that it's priced.  And in the way that it operates.

The Firebird Esprit is kind of a sports-car-sized Grand Prix.  It handles. But it's luxurious. 

Some drivers want a firmer ride.  They love roads.  And they want to feel an occasional expansion joint.  The Formula Firebirds are built for just that type of driver. They're special road cars.

It's hard to stay calm about a car like Pontiac's Trans Am.  Because we got it all together for this one.  Everything that makes an enthusiast enthusiastic is standard equipment.